FIGS Returns as Team USA Medical Sponsor for Winter Olympics
In a move that underscores the vital role of healthcare professionals in elite sports, FIGS, the California-based healthcare apparel innovator, is making a triumphant return to the Olympic stage. Following their groundbreaking sponsorship at the 2024 Paris Summer Olympics, FIGS has been named the first-ever official outfitter for Team USA's medical team at the 2026 Olympic and Paralympic Winter Games in Milan and Cortina. This partnership will equip over 150 dedicated healthcare workers with performance-driven scrubs designed to handle the harshest winter conditions.
The Evolution of FIGS: From Scrubs to Olympic Glory
Founded nearly 13 years ago by Trina Spear and Heather Hasson in Los Angeles, FIGS emerged from a simple yet profound realization. Hasson, inspired by a nurse practitioner's complaints about ill-fitting, uncomfortable scrubs during grueling 16-hour shifts, teamed up with Spear to revolutionize the industry. Their mission? To create technically advanced apparel that prioritizes comfort, functionality, and style for the world's healthcare heroes.
Since its inception, FIGS has grown into a global powerhouse, blending cutting-edge design with a commitment to elevating the healthcare community. The brand's apparel isn't just clothing—it's a statement. From outfitting medical teams at high-profile events to designing a tuxedo for actor Noah Wyle at the 2025 Primetime Emmy Awards—the first ever from a scrubwear company—FIGS has consistently pushed boundaries. "Our No. 1 job is to create the best quality, functional, comfortable technical healthcare apparel in the world," Spear emphasized. "Our second is to put healthcare professionals on a pedestal."
How the Team USA Partnership Came to Be
The collaboration with Team USA was born out of serendipity and a keen eye for untapped potential. Hasson learned through a mutual connection that the medical team supporting U.S. athletes lacked an official sponsor, often relying on everyday clothing. "It was crazy to us that brands like Nike and Ralph Lauren back the athletes, but no one was showing up for the medical team," Spear recalled. This gap presented an opportunity to shine a light on the behind-the-scenes warriors who enable athletic triumphs.
FIGS made history in Paris 2024 by sponsoring over 250 healthcare professionals, marking the first such brand partnership in Olympic history. Now, extending to the Winter Games, the initiative highlights medical innovation and the unwavering belief in athletes' recovery. The collection's centerpiece is the signature red scrub jumpsuit, re-engineered with the new FIBREx fabric. Developed over two years, FIBREx is engineered for extreme temperatures, offering water resistance, extra pockets for mobility, and superior durability—addressing the looseness and limitations of traditional scrubs.
The lineup also includes outerwear, knitwear, and accessories in a patriotic red, white, and blue palette, ensuring medics stay agile whether treating injuries on the slopes or in the arenas. "This is a natural extension of how we serve and celebrate our community on the world's biggest stages," Spear said.
Lindsey Vonn: Championing Healthcare Heroes
Adding star power to the campaign is Olympic gold medalist Lindsey Vonn, who joins as an investor and brand ambassador. The 2010 Vancouver champion, known for her resilience in alpine skiing, credits her medical team for her extraordinary comeback. After retiring in 2019 due to chronic knee pain from multiple injuries, Vonn underwent a partial titanium knee replacement in April 2024, allowing her to return to competition.
Vonn's story humanizes the partnership, spotlighting her five key team members: Dr. Tom Hackett, Dr. Mondo González, Lindsey Winninger, Lorenzo Gonzalez, and Shawna Niles. These professionals didn't just mend her body; they optimized her training and mental fortitude for peak performance. "My medical team is essential, not just for fixing injuries, but for optimizing hours in the gym and on the mountain," Vonn shared. "They keep my body and mind ready for competition and life."
Through FIGS, Vonn honors not only her own supporters but all healthcare workers whose grit mirrors that of athletes. The campaign's narrative—captured in commercials and features—shifts focus from the spotlight on victors to the resilient hands that make victories possible. As Spear noted, Olympic broadcasts often overlook these contributors, but FIGS aims to change that.
Innovation in Action: FIBREx and Beyond
At the heart of FIGS' offerings is innovation tailored to real-world demands. The FIBREx fabric, a standout in the Olympic collection, represents the brand's technical prowess. It's lightweight yet tough, wicking moisture and providing insulation against sub-zero chills in Cortina or the urban chill of Milan. This isn't hyperbole; FIGS built its reputation on fabrics that endure dynamic environments, much like the scrubs that withstand hospital rigors.
Beyond the Games, FIGS continues to transform healthcare uniforms. Their scrubs feature antimicrobial properties, stretch for unrestricted movement, and designs that blend professionalism with modern aesthetics. This holistic approach has earned FIGS a loyal following among nurses, doctors, and therapists worldwide, proving that functionality needn't sacrifice style.
Broader Impact: Elevating Healthcare on Global Stages
FIGS' Olympic involvement transcends apparel; it's a cultural shift. By partnering with Team USA, the brand amplifies the voices of over 150 million U.S. healthcare workers, many in California where FIGS is headquartered. This visibility fosters greater appreciation for their role in public health and sports medicine, especially post-pandemic when burnout rates soared.
Looking ahead, Spear envisions more platforms to "pedestal" these professionals—perhaps expanding to other international events or collaborations. For now, the 2026 Winter Games serve as a beacon, reminding the world that behind every medal is a team of medics in FIGS gear, ready to heal and hustle.
As the Games approach, FIGS isn't just dressing the medical team; it's dressing a movement. In an era where athlete wellness is paramount, this sponsorship symbolizes progress, resilience, and the unbreakable bond between sport and science.