Super Bowl LX Sets New Benchmarks in Viewership and Entertainment

NEW YORK – February 10, 2026 – Super Bowl LX, held on February 10, 2026, etched its name in the annals of television history, delivering a colossal audience and a memorable championship game. The Seattle Seahawks emerged victorious, defeating the New England Patriots 29-13, a contest that captivated nearly 125 million viewers and shattered multiple broadcast and digital records.

Historic Viewership Figures

NBC Sports' presentation of Super Bowl LX achieved an unprecedented peak viewership, with 137.8 million viewers tuning in during the second quarter as the Seahawks established an early 6-0 lead. This marked the highest single-quarter viewership in U.S. television history.

The game itself averaged an astounding 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+. This remarkable figure positions Super Bowl LX as the second most-watched program in U.S. history, trailing only Super Bowl LIX, which aired on FOX in February 2025. For NBCUniversal, celebrating its 100th anniversary in 2026, Super Bowl LX stands as the most-watched show in the company's storied history.

NBCUniversal's Blockbuster Event

Rick Cordella, president of NBC Sports, expressed his elation, stating, "The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock and Telemundo, and provided an unprecedented lead-in to our Primetime in Milan coverage." He further emphasized the power of major sporting events, adding, "The Super Bowl and the Olympics are the two most powerful events in the world, and we salute our talented production, tech and announce teams who delivered best-in-class presentations for our viewers, stations and partners."

The Super Bowl LX broadcast also capped off NBC Sports' 20th season of "Sunday Night Football," which itself delivered a record audience of 23.5 million viewers, solidifying its position as primetime's No. 1 show for an unparalleled 15th consecutive season.

Telemundo's Record-Breaking Spanish-Language Broadcast

Telemundo made history with its Super Bowl LX broadcast, averaging 3.3 million viewers. This figure represents the most-watched Super Bowl in U.S. Spanish-language television history. The network's audience peaked during the electrifying halftime show, drawing an average of 4.8 million viewers, the highest for a Super Bowl halftime performance in Spanish-language history.

Bad Bunny's Halftime Show Dominates Social Media and Streaming

The Apple Music Super Bowl LX Halftime Show, headlined by global superstar Bad Bunny, was not just a musical spectacle but a digital phenomenon. In the first 24 hours alone, total social consumption of the halftime show content reached an staggering four billion views, a remarkable 137% year-over-year increase, according to Ripple Analytics. International markets accounted for over 55% of all NFL social views related to the performance, highlighting the global reach of both the NFL and Bad Bunny.

Social Media Milestones

The Apple Music Super Bowl LX Halftime Show now holds the top three most-viewed NFL social posts in history. Clips from Bad Bunny's performance have been viewed for over 115 years cumulatively on social media platforms. Notable posts include:

• "Only Thing More Powerful Than Hate is Love" (@NFL on Instagram): Garnered 179 million views, becoming the most-viewed clip on NFL Social ever, with 54% of views originating outside the United States.
• "Bad Bunny Listing Countries Before Spiking Football" (@NFL on Instagram): Achieved 168 million views, the second most-watched clip on NFL Social, with 68% of views from international markets.
• "Bad Bunny Listing Countries Before Spiking Football" (@NFL on TikTok): Recorded 100 million views, with viewers spending over 53 years collectively watching the clip. This segment saw 60% female viewership, 62% international viewership, and a significant youth demographic (91% under 35, 36% under 25).

The halftime show performance itself averaged 128.2 million viewers in the United States between 8:15-8:30 p.m. ET.

Streaming Surge and Chart Domination

The impact of Bad Bunny's performance extended immediately to streaming platforms. Following the halftime show, Bad Bunny's streams on Apple Music saw a sevenfold increase. His setlist, including hits like "DtMF," "BAILE INoLVIDABLE," and "Tití Me Preguntó," became the most-played Set List on Apple Music.

The day after Super Bowl LX, Bad Bunny's album "DeBÍ TiRAR MáS FOToS" soared to chart success, landing in the Top 10 in 128 countries and reaching the No. 1 spot in 46 countries, including major markets like Mexico, Colombia, Chile, Brazil, Germany, France, and Spain. His presence on the Daily Top 100 Global chart was immense, with 24 songs in the Top 100, nine in the Top 25, and six in the Top 10, including the chart-topping "DtMF." Several songs re-entered the global charts for the first time in over a year, and his 2018 collaboration with Cardi B, "I Like It," reappeared on the chart for the first time since January 2020.

Looking Ahead

Super Bowl LX has set a new standard for major sporting events, demonstrating the enduring power of the NFL and the evolving landscape of media consumption. The record-breaking viewership, coupled with the unprecedented digital engagement driven by Bad Bunny's halftime performance, underscores the cultural significance of the Super Bowl in the modern era. As the NFL season concludes and teams like the Seahawks and Patriots head into the offseason, the focus now shifts to the anticipation of future seasons and the next chapter of Super Bowl history.