Ben Stiller Teams Up with Benson Boone for Absurd Instacart Super Bowl Campaign

Alex Thompson

Jan 24, 2026 • 3 min read

Ben Stiller and Benson Boone in a playful scene from the Instacart Super Bowl teaser, surrounded by groceries and delivery items.

Ben Stiller and Benson Boone Team Up for Quirky Instacart Super Bowl Teaser

In a playful twist of collaboration, actor Ben Stiller and singer Benson Boone have joined forces for a quirky Instacart Super Bowl teaser. The ad, which leans into absurd comedy, is set to be part of Instacart’s upcoming Super Bowl campaign, promising viewers a dose of humor and entertainment.

The Absurd Comedy of Instacart’s Super Bowl Ad

The teaser, released recently, showcases the unexpected pairing of Stiller and Boone in a lighthearted and comedic scenario. Instacart, known for its innovative and often humorous ad campaigns, appears to be taking the same approach for the Super Bowl. The teaser hints at a storyline that combines the fast-paced world of Instacart deliveries with the unexpected antics of Stiller’s comedic style and Boone’s musical talents.

A Playful Blend of Comedy and Music

The collaboration between Stiller and Boone is particularly intriguing, as it brings together two distinct forms of entertainment: comedy and music. Stiller, a veteran of comedic films and television, brings his signature wit and charm to the ad. Boone, on the other hand, adds a musical element that is both surprising and engaging. The teaser suggests that the ad will feature a mix of slapstick humor and catchy tunes, creating a memorable viewing experience.

The Rise of Absurd Super Bowl Ads

Super Bowl ads have long been known for their creativity and often bizarre themes. Brands are increasingly leaning into absurdity to capture the attention of viewers, who are bombarded with content year-round. Instacart’s decision to pair Stiller and Boone in a playful teaser is a testament to this trend. The ad is expected to stand out in a crowded field of Super Bowl commercials, offering a fresh and unconventional take on advertising.

Ben Stiller’s Career in Comedy

Ben Stiller has had a long and illustrious career in comedy, with roles in numerous films and television shows that have made him a household name. From his early days in Zoolander and Dodgeball to more recent projects, Stiller has consistently delivered humor that resonates with audiences. His involvement in the Instacart Super Bowl ad is a welcome addition to his portfolio, showcasing his ability to adapt to different comedic styles and formats.

Benson Boone’s Musical Journey

Benson Boone, a rising star in the music industry, brings a unique perspective to the ad. Known for his soulful voice and heartfelt lyrics, Boone has been gaining recognition for his work in the music scene. His collaboration with Stiller in the Instacart ad is a departure from his typical musical projects, but it highlights his versatility and willingness to explore new creative avenues.

What to Expect from Instacart’s Super Bowl Campaign

While the teaser provides a glimpse into the ad’s comedic and musical elements, the full campaign is expected to delve deeper into the world of Instacart deliveries. The ad is likely to highlight the convenience and efficiency of the Instacart service, while also injecting humor and entertainment into the narrative. With Stiller and Boone at the helm, the campaign promises to be a memorable one.

The Power of Playful Advertising

In an era where consumers are often skeptical of traditional advertising, brands are turning to humor and creativity to connect with audiences. Instacart’s Super Bowl ad is a prime example of this approach, using the star power of Stiller and Boone to create a lighthearted and engaging campaign. The teaser has already generated buzz, suggesting that the full ad will be a hit with viewers.

The Future of Super Bowl Advertising

As brands continue to explore new ways to capture the attention of Super Bowl viewers, collaborations like the one between Stiller and Boone are likely to become more common. The success of Instacart’s teaser suggests that audiences are receptive to ads that blend humor, music, and unexpected pairings. This trend could pave the way for more creative and unconventional Super Bowl campaigns in the future.

Conclusion

The collaboration between Ben Stiller and Benson Boone for Instacart’s Super Bowl ad is a refreshing and entertaining addition to the world of advertising. With its blend of comedy and music, the campaign is set to be a standout in the Super Bowl lineup. As viewers eagerly await the full ad, one thing is clear: Instacart is once again pushing the boundaries of creativity in advertising.

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