In the sizzling world of Love Island UK, tensions boiled over in an unforgettable episode that has fans dubbing Lucinda Strafford the 'greatest villain' the show has seen in years. The drama centered on influencer Samie Elishi, who found herself on the receiving end of a whipped cream pie courtesy of Lucinda during a revamped Snog, Marry, Avoid challenge. Airing on Thursday, this twist introduced same-sex pieing for the first time, turning the game into a battlefield of unresolved grudges.
The Pie That Shocked the Villa
The episode, which dropped on ITV and ITVX, saw islanders navigating the classic Snog, Marry, Avoid format with a messy upgrade: pies filled with whipped cream. When it was Lucinda's turn, she snogged Sean Stone, married Curtis Pritchard, and then zeroed in on Samie for the pie. Without hesitation, the 26-year-old smeared the cream across Samie's face, leaving everyone stunned. Belle Hassan, watching from the sidelines, gasped, 'F**k, that was hard.'
Lucinda didn't hold back in explaining her choice. 'I thought you were quite over-opinionated with the situation with Sean, even questioning it,' she said. Samie, 25, fired back defensively: 'Of course I'm questioning it. It came out of the blue. For two days you were pining over Tommy, and then it came out of the blue. Everyone was in shock.' Retreating to the beach hut later, Samie reflected candidly, 'It was the most random thing. It was bitchy if I'm honest.'
Unpacking the Pre-Villa Feud
Fans quickly pieced together that this wasn't just in-villa pettiness. The root of the tension traces back to life outside the Mallorca villa. Earlier in the episode, Lucinda confronted Samie about not being invited to her brand launch party. The two had bonded on a fun brand trip to Tulum, but communication had fizzled since. 'We went to Tulum together and had a blast, but when was the last time we texted?' Lucinda pressed.
Samie insisted she viewed Lucinda as an industry mate, but Lucinda felt snubbed. 'I'm literally just saying I haven't spoken to you in almost a year,' she retorted. The conversation escalated when Lucinda brought up the party exclusion and even a perceived Snapchat dig about a dress. Samie expressed her philosophy on friendships: 'I hold friends in higher regard than what they are,' highlighting how such oversights sting. This outside beef clearly simmered into the game, making Lucinda's pie feel like targeted revenge.
Fan Frenzy on Social Media
Viewers at home were quick to react on X (formerly Twitter), with the moment going viral. Tweets like 'Lucinda resents Samie' and 'Lucinda is a weapon' flooded timelines. One fan noted, 'That pie from Lucinda was even aggressive?? Yikes,' while another theorized, 'Lucinda must be upset about not being invited to Samie's dinner.' The consensus? Lucinda's move cemented her as the season's ultimate antagonist, with many calling it the most iconic villain play since classic Love Island feuds.
The debate rages: Is Lucinda's pieing justified payback for the snub, or has she taken reality TV drama too far? Comments sections on Everythiiing.com are lighting up with opinions, from those siding with Samie's shock to fans loving the unfiltered chaos.
Other Messy Moments from the Challenge
The pie frenzy didn't stop with Samie. Whitney Adebayo kicked things off by snogging Yamen Sanders, marrying Scott van-der-Sluis, and pieing Jack Keating. 'Because he told me I was too much, but it was [too much] for you!' she quipped, shading his past feedback. Sher Suarez locked lips with Scott, prompting Leanne Amaning to deliver a brutal pie to him. 'Ideally I wouldn’t be pie-ing you, but I don't do triangles, so here we are,' Leanne explained, drawing the line on love triangles.
Tommy Bradley added to the drama by pieing Sean, and Belle Hassan took gleeful revenge on her ex Sean after his interest in Lucinda. 'I take great pleasure in that one,' she admitted with a smirk. These interactions highlighted shifting alliances and lingering ex-drama, keeping the villa's energy electric.
Spotlight on Samie Elishi: From Influencer to Villa Target
Samie Elishi, a 25-year-old London-based influencer known for her vibrant social media presence and fashion collaborations, entered Love Island hoping for romance but got caught in the crossfire of interpersonal drama. Her history with Lucinda adds layers to her storyline—once collaborators on that memorable Tulum trip, their fallout underscores how pre-show dynamics can infiltrate the villa. Despite the pie, Samie held her ground, showcasing resilience that fans are now rallying behind. As the season progresses, will this feud fracture friendships or forge unexpected bonds?
What's Next for Love Island?
With emotions running high, Friday's episode at 9pm on ITV and ITVX promises more fallout. Will Samie and Lucinda hash it out, or will the tension escalate? Love Island continues to deliver unscripted thrills, blending romance, rivalry, and now, a dash of dessert-based drama. For UK viewers, this season is proving why the show remains a cultural juggernaut, blending glossy escapism with raw human conflict.
As a professional journalist covering all things entertainment, it's clear: Samie Elishi's villa journey just got a whole lot messier. Stay tuned to Everythiiing.com for updates on this evolving saga.
