Semenyo's Heartfelt Ad Bids Farewell to Bournemouth Fans

Alex Rivera

Feb 04, 2026 • 4 min read

Antoine Semenyo celebrating a goal for AFC Bournemouth, surrounded by cheering fans at Vitality Stadium.

Semenyo's Heartfelt Ad Bids Farewell to Bournemouth Fans

In a gesture that's captured the hearts of football fans across the Premier League, Antoine Semenyo has bid a classy farewell to AFC Bournemouth supporters. The Ghanaian forward, who recently completed a blockbuster £62.5 million transfer to Manchester City, took out a full-page advertisement in the Daily Echo to express his gratitude. This touching tribute, published in the Saturday, January 10 edition, underscores the deep bond Semenyo formed with the Cherries during his time at the club.

The Transfer That Shook the South Coast

Semenyo's departure from Bournemouth marks the end of an era for the ambitious Premier League side. The 25-year-old joined the Cherries from Bristol City in January 2023 for an initial £10 million, quickly establishing himself as a key player under manager Andoni Iraola. His pace, power, and goal-scoring prowess made him a fan favorite, contributing significantly to Bournemouth's survival and mid-table stability in the top flight.

The move to Manchester City was confirmed on January 9, sending ripples through the football world. City, perennial title contenders under Pep Guardiola, see Semenyo as a versatile addition to their attacking options. His ability to play across the front line, combined with his international experience with Ghana's Black Stars, positions him as a potential star in the Etihad's galaxy of talent. The fee, which could rise with add-ons, represents a massive profit for Bournemouth and funds reinvestment, including potential incomings like Raul Jimenez on a permanent basis.

A Classy Goodbye in Print

The ad itself was simple yet profoundly moving. Centered on the page with a clean design, it read: "To all the fans at AFC Bournemouth, thank you for all the memories. I wish you all the best, Antoine Semenyo." No frills, no hype—just sincere appreciation. Published the day after his transfer announcement, it caught many by surprise and quickly went viral on social media, with fans praising the forward's humility.

Speaking to CBS Sports about the decision, Semenyo opened up on the family-like atmosphere at Bournemouth. "From the first day I went there, it was like a big happy family," he said. "Everybody got on so well, from players, to staff, to the guys behind the scenes, it was just such a big happy family. So when I left, I wanted to show my love to them. They helped me get to where I am today. So I’m just so grateful for them, and I just wanted to do something in return for all the good memories at the club."

Semenyo's Impact on the Cherries

During his stint at AFC Bournemouth, Semenyo wasn't just a player; he became a symbol of the club's resilience. In the 2023/24 season alone, he netted crucial goals, including memorable strikes against top sides that helped secure vital points. His work rate off the ball and flair on it earned him the adoration of the Vitality Stadium faithful, who chanted his name with fervor.

Under Iraola's high-pressing system, Semenyo thrived, forming partnerships with players like Dominic Solanke and Justin Kluivert. His departure leaves a void, but Bournemouth's transfer strategy—bolstered by this windfall—suggests a bright future. Recent moves, such as loan deals for youngsters like keeper Dennis to Leyton Orient, indicate a focus on youth development. As Iraola noted in recent pressers, the Cherries are "becoming more efficient," with young stars earning praise from loanees like Petrovic for their "gift from the gods."

From Bristol to the Big Time: Semenyo's Journey

Semenyo's path to stardom began in the lower leagues. Born in London to Ghanaian parents, he rose through the ranks at Bristol City, where he made over 100 appearances. His transfer to Bournemouth was a step up, but it was his adaptation to Premier League intensity that truly shone. Internationally, he's represented Ghana in AFCON qualifiers, adding to his growing reputation.

Now at Manchester City, Semenyo faces the ultimate test. Can he displace the likes of Erling Haaland or Phil Foden in Guardiola's rotation? Analysts predict a bright future, with his physicality suiting City's possession-based style. Yet, Semenyo hasn't forgotten his roots. The ad serves as a reminder that in football's often cutthroat world, personal connections matter.

Fan Reactions and Broader Implications

Bournemouth fans have flooded social media with responses, calling the gesture "pure class" and "a true Cherries legend." One supporter tweeted, "Semenyo's ad made me tear up—wishing him all the best at City, but he'll always be one of us." The move also highlights the growing trend of players using media to connect with supporters, especially in an era of multimillion-pound transfers.

For AFC Bournemouth, Semenyo's exit is bittersweet. The club, owned by Bill Foley, continues to punch above its weight, with ambitions for European football. Reinvestments in the squad, including potential signings to replace Semenyo's output, will be key. As the January window closes, eyes are on how Iraola reshapes the team for the second half of the season.

In the wider Premier League context, Semenyo's story exemplifies the fluidity of modern football. Talented players from mid-table clubs are increasingly poached by giants, but gestures like this ad humanize the process. As Semenyo embarks on his City adventure, Bournemouth supporters can take pride in nurturing a player who's now gracing the biggest stages.

This farewell isn't just an ad—it's a testament to loyalty, gratitude, and the unbreakable spirit of football communities. Antoine Semenyo may have left the south coast, but his legacy with the Cherries endures.

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