Steve Nash Reflects on NBA's Global Growth and London's Love for Basketball

Everythiiing

Jan 23, 2026 • 5 min read

Steve Nash speaking at the O2 Arena in London during an NBA event, surrounded by basketball equipment and media personnel.

Steve Nash: From Vancouver to Global Basketball Icon

Steve Nash, the legendary basketball player and former coach, recently sat down with The Guardian to discuss his deep connection to London, his perspective on the NBA's international growth, and his insights into the league's evolving landscape. Nash, who was in London for an NBA game between the Orlando Magic and Memphis Grizzlies, opened up about his experiences and the changing face of basketball.

Growing Up Outside the Basketball Bubble

Nash, who grew up on Vancouver Island with English parents, brings a unique perspective to the game. Unlike many basketball players who were immersed in the sport from a young age, Nash didn't start playing basketball until he was 13. This background allows him to relate to fans in places like London or Berlin who are discovering the NBA for the first time.

"That’s true," Nash said when asked if his upbringing helps him appreciate the excitement of basketball in non-traditional markets. "I didn’t watch much basketball on TV until I started playing at 13, so can relate to coming upon something new and exciting. At the same time, the world’s so small now with social media access. But it is interesting to go to parts of the world where basketball is smaller and see how can we make the game accessible to them."

The NBA's International Boom

The NBA has seen a significant shift in its player demographics over the years. Nash pointed out that every team had a foreign player on opening night this season, with 135 players from 43 countries across the league. This represents a dramatic increase from just 7% in 1992 to 24% now.

Comparing Generations of International Players

When asked about the differences between current European players and those from earlier generations, Nash noted that Europeans have always been skilled but now have more opportunities due to the game's global growth.

"Europeans have always been quite good. It’s not like Serbia wasn’t always great at basketball but, as the game has grown, the possibilities grow," Nash explained. "The world gets smaller with the internet and social media. There’s not as much difference; everyone has access to all the pertinent information. The NBA is more accessible nowadays to people from Europe, Africa and every corner of the world. It’s only natural that more Europeans have success in the NBA."

Nash traced this growth back to the 1992 Dream Team, which he described as "just an inflection point" that accelerated what was already happening. "It was anticipated. It’s been very gradual, from 1992 with the Dream Team. I’m sure it was growing before that, and that was just an inflection point, but it was a moment in time. Since then, there has been a steady growth of overseas players in the NBA and of markets becoming more interested."

Diversity in the NBA's Elite

The past seven MVP awards have gone to players born outside the US, a trend that Nash embraces enthusiastically. As a previous non-American MVP himself, he doesn't believe the league needs American superstars to maintain its star power.

"The beauty of the game is that it is global. It’s fantastic that we have star players from all different parts of the world. The diversity is fantastic; it adds an element to the entertainment," Nash said. "If we get a crop of great new players and they’re all American, great. If they’re all international, great. May the best man win! It’s probably cyclical anyway."

NBA Europe: A Bold Vision

Commissioner Adam Silver's vision for NBA Europe, potentially connecting teams with major football clubs like Paris Saint-Germain, Manchester City, and Manchester United, has generated excitement. As a Tottenham fan, Nash expressed enthusiasm for this possibility.

"That could be great. Big picture: it’d be really good if the NBA Europe venture takes off. The Euroleague has been great but it doesn’t feel like it’s grown. It’s not going into new markets necessarily, so maybe it’s reached its glass ceiling. So new investment, a new format, new storytelling, a new kind of connection to the history of the game is exciting," Nash said.

A Second Home in London

For Nash, London holds a special place in his heart. The city has become something of a second home, reflecting his deep connection to both basketball and the UK.

"London is a second home to me," Nash stated simply. His parents are English, and he has strong ties to Tottenham, Vancouver, Majorca, and Macclesfield. These connections have shaped his perspective on the global nature of basketball.

The NBA game at the O2 Arena featured guests like Dirk Nowitzki, Tony Parker, and John Amaechi, highlighting the international flavor of the event. Nash's presence added another layer to the global celebration of basketball.

Beyond Basketball: Nash's Diverse Interests

Interestingly, Nash's love for sports extends beyond basketball. He's also passionate about non-league football, showcasing his appreciation for different sports and their communities.

"I’ve always loved football (soccer) as well," Nash shared. "It’s great to see the passion in different sports and how communities rally around them." This broader perspective likely contributes to his ability to connect with fans across different sports and cultures.

The Future of Basketball

As the NBA continues its global expansion, figures like Steve Nash will play crucial roles in bridging cultural divides and helping the league connect with new audiences. His unique background and experiences make him uniquely positioned to guide the NBA through its international growth.

From his humble beginnings on Vancouver Island to becoming one of the NBA's most respected figures, Nash's journey mirrors the league's own evolution into a truly global phenomenon. As he continues his work as a pundit and ambassador for the sport, fans around the world can look forward to more insightful perspectives from this basketball legend.

Whether discussing the rise of international players, the potential for NBA Europe, or his personal connection to London, Steve Nash brings a thoughtful and informed voice to the ongoing conversation about basketball's place in the world. And for fans in London and beyond, his presence at the O2 Arena was a reminder that basketball truly is a global game, connecting people across continents and cultures.

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